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RS No. 9 Carnaby Street
RS No. 9 Carnaby is the first of its kind, bringing together music and fashion in the Rolling Stones flagship retail experience.
Located on the world renowned Carnaby Street in the West End of London, this brand new exciting flagship store is inside a beautiful historic building under the famous Spirit of Soho mural. Carnaby Street’s history of music, art and retail from the 1960’s to the present day is the perfect setting for the Rolling Stones. This isn’t just another retail shop. This is designed to be the ultimate experience for Rolling Stones fans young and old.
This store creates an interactive experience for all Rolling Stones fans to really immerse themselves into the world of the Stones. The audio of the iconic 1966 song Paint it Black has been visualized as a soundwave and reinterpreted into a striking Stones Red metal sculpture in the windows. And even the fitting room walls have been covered in the album art from Exile on Main Street and Some Girls. RS No.9 Carnaby features exclusive merchandise and exciting collaborations that can only be found within the store and online platform.
RS No.9 Carnaby features multiple collections which include No.9 Carnaby, Stones Red, and Carnaby Classic. All of the collections really capture the heart of the iconic rock and roll band with their unique aesthetics.
The No.9 Carnaby Collection has New and exclusive designs within it that feature the RS No. 9 Carnaby graphic elements. Unisex silhouettes, and accessories, are available across this range. The RS No9 Carnaby Core collection celebrates the Stones retail experience on historic Carnaby St.
For the Stones Red collection The Rolling Stones worked with the Pantone Colour Institute to create the official color. Pantone visited the Rolling Stones archive in the UK to see the tongue logo on the inner sleeve of Sticky Fingers (the first official usage of the iconic logo) to read the exact components of the red originally used. Stones Red was then established. Stones Red captures the bold spirit, rebellious attitude, and adventurous temperament that are the unique hallmarks of the globally iconic rock and roll band. Captivating and charismatic, the fiery nature of this unique red shade embodies the intense passion and innovative musical style.
Finally, the Carnaby Classic collections features some of the Rolling Stones most memorable graphics and this collection showcases the iconic logo in new ways and includes vintage tour t-shirts, stylish and comfy hoodies, and joggers for working from home. New versions of your old favourites. Stones history, reimagined for the modern fan. These Classic designs are going to be ever present staples in your wardrobe. Effortless, cool, and ready to take you wherever you need to go.
We hope you’ll visit us in London soon. Until then, shop the collections here.