Located on the world renowned Carnaby Street in the West End of London, this brand new exciting Rolling Stones flagship store is inside a beautiful historic building under the famous Spirit of Soho mural. Carnaby Street’s history of music, art and retail from the 1960’s to the present day is the perfect setting for the Rolling Stones. The 9 Carnaby Colllection represents the brand vision for RS No. 9 Carnaby. With contemporary and minimalist details fused with Stones Red, these exclusive products are only available at RS No. 9 Carnaby online or in store. This isn’t just another retail shop. This is designed to be the ultimate experience for Rolling Stones fans young and old. Exclusive to the No9 Carnaby Experience. The No9 Classic Tongue Rubber Keychain is a classic Rolling Stones tongue logo accessory, updated with a Carnaby branding.